We’re not a sleek, chrome-plated, buzzword-compliant operation run by people more concerned about yacht sizes than the dying coral reefs below.
We ARE a small cohort of creative and diverse humans who once thought, quite sincerely, “What if a tiny fish saved the planet?” and then couldn’t stop thinking about it long enough to do anything sensible…
We decided to make it happen together.
It’s a bit like the original Ben & Jerry’s, if both Ben and Jerry had abandoned frozen dairy desserts in favor of a fun and meaningful game franchise starring a slightly confused fish with heroic aspirations, and developed it a with a lot of enthusiasm and a strong sense that this was how great ideas actually begin. With people.
Real people.
Good people.
Friendo’s.
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